Why I did not sign Simi, Falz, Teni to Mavin Records ― Don Jazzy-Don Jazzy, head of Mavin Records, has revealed that one of his regrets in life is that he didn’t hire rap artist Falz and singers Simi and Teni for his record label years ago.
In the second part of his black box interview with Ebuka Obi-Uchendu, Don Jazzy said that it didn’t work out between Falz and Mavin because the singer was connected to another manager.
He said, “Are you sorry? I wish I had signed Falz and Simi. Of course the opportunity came; Don’t say I refused her. The employment situation was not appropriate for Falz. I run a company that can do almost anything I need.
“But I think a management company has already been set up. It was like Tiwa Savage, but I had to grow up in an environment like this where I had to deal with someone who had a record label, a design process. ”
Don Jazzy noted that he did not refuse to hire popular singer Simi, who entered a Twitter contest to cover the song “Journey of A Thousand Miles,” a D’Prince album with Wande Coal.
“I didn’t turn down Simi. I ran a Twitter contest for Journey of A Thousand Miles, D’Prince’s record with Wande Coal. I loved her cover. She was one of the people who took part. She did not won, but she was high up.
“I didn’t choose the winners. I liked it, but you can’t sign anyone. This is a person I also regret; I’m not going to say I regret it, but I want us to work on things together, “said Don Jazzy
The beatmaker said of the sound singer Teni: “The same goes for Teni. We checked each other. I hadn’t grown enough take you to Nigeria from Atlanta to work. Now I and we can work before we decide whether to sign. Before I knew what was going on, there were faster people.
“She released records and I said, ‘Okay, we lost this one.’ Three hot stars. It happened. The only person is David. I didn’ want to sign him, but I knew it was going to be huge. You already have money.
The legendary record producer also announced that he has some emerging talent that he is training and that he would no “activate” them until they reached his level
“Aside from the activated artists, I have a few artists that you don’t know. Ayra Star was in the academy before I activated . In the academy you grow up under the radar and work with my producers in the studio, ”he added.
“It’s like a football academy. Not everyone will play prime minister. You work There are 16, 17 and 18 year olds fro different parts of the country. They are already making money while they work. So you feel good
“So far there are 50 of them. If you don’t get into the big leagues, you don’t owe me any. The type of songs you release, how you mingle with the team, and market demand for your song will determine whether you will do so.
“You might see them posting their music on social media, but you won’t know if they are the Mavin Academy or not. I cannot choose blindly. I need to see even your aunt or neighbor praise you before I can raise any money.
“It takes a lot, but I want to see that you work hard enough to convince your audience that you have talent because when people sign with a big label, they get complacent. But only here does the journey begin. “